Communications and media. Persuasive Message Essay

The significance of this letter is to acquaint our Supermarket, XYZ Supermarket Ltd, which has been dynamic in the speculation since 1990. Here at XYZ, we have presented a State of the Art Bakery and new strategies for marking ranch items. In our Bakery, we will be we are fabricating new scope of items like breads, new plans of cakes that are modified to meet the clients needs, Dairy items and other meat items. All the more along these lines, we accept that extraordinary organizations are not conceived, they are made, and this is the reason we have made XYZ as a standout amongst other client well disposed endeavor that have gotten incredible notoriety and associations with numerous clients needs and different associations. We are glad to tell you we have set up cozy relationship with driving customers circulated the whole way across the urban areas and the neighboring nations. Since starting, we have effectively given clients financially savvy products in our business that works nons top. XYZ additionally, offers different administrations like occasions arranging and designs, for example, wedding arrangements/parties , transport administrations to clients that buys cumbersome merchandise while conveying these products to any clients area at little expense. We are ensured that our venture procedures remain the main in these business situations. Some portion of this letter, you will discover encased data flyers, archives and handouts about us. Our administrations are offered after careful contemplations of our client’s needs by charging typical expense. We are completely mindful that you are keen on similar alternatives of company’s products and ventures, and you should require time to consider. Through our extraordinary delight, we have loaded new scope of items that we accept may best suit your requirements. After careful field research and overviews, we concocted new items legitimately from new businessmen from the rural market, whereby, different items are made or mix inside our undertaking. As we are altogether mindful, the Government has given homesteads supplies, advance and different motivations to our ranchers, and, in this way, agrarian creation and improved extraordinarily while new ranch produce is getting to our current markets. All the more in this way, new business people are offering new items that we are loading and, accordingly, these items will be basic for you. The new scopes of ranch produce are created in present day methods of cultivating particularly the fuse of innovation in the homesteads. They are, subsequently, of higher caliber than the normal ones as of now in different racks. The new items are financially savvy, quick moving merchandise that everybody is after, all around bundled and all the more in this way, advantageous to our wellbeing particularly in forestalling and restoring of regular maladies. For example, we are mixing and assembling new scope of breads from a wide assortment of adjusted protein, nutrient and crucial fats’ gathered from the new homestead produce. These breads are so advanced â€Å"you may be enticed to avoid some meals† for their reasonable and fulfilling attributes. Their bundling is so current and appealing that everybody will be keen on looking or tasting. Leaflets outfitting the subtleties of every item have been encased with this letter. Being our regarded client, we might want to offe r you a scope of free items in our racks before the present stock runs out. We are working with exceptionally qualified staffs that guarantees each client detail is dealt with and dealt with truly or through our business contacts all day, every day. If it's not too much trouble note that we are working with new top salesman, Mr. George Brown, as a Business Manager and being a previous deals staff from Amazon Ventures Ltd in Paris. Mr. George has 21 years of involvement with deals and showcasing and was officially working in other incredible business organizations like Virginia Green Garden, one of the biggest merchant and producer of ranch Produce in Europe. He is an alum from Oxford University and as of late finished his administration concentrates from Michigan University. Through the joined encounters and mastery inside our staffs, we have been positioned a standout amongst other business ventures and that we have grown close binds with staffs (customers) from IBM. We now and then ask ourselves, if IBM sets up are intrigued with the Farm Products in our racks, who else can’t purchase from us? We, in this manner, present and welcome the entirety of our regarded clients including you to these new scopes of items. At last, we recognize your time and exertion in perusing this letter and confident that you may share our uplifting news to your nearby partners particularly by giving them a portion of the connected business handouts going with this letter. Mr. George is accessible to learn the earlier duties and requests. Incase of any exceptional game plans or enquiries, our lines, are open and can likewise arrive at our Manager at 07-05-123456 whenever between 9 A.M to 8 P.M. Further contact subtleties can be referenced from one of the handouts. We are appreciative for your anxiety in our Business. Truly †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ References Interchanges and media. (1974). Sydney: London : Angus and Robertson. Source archive

The Mission and Vision of McDonald’s

Question: Talk about the Mission and Vision of McDonalds. Answers: Presentation With the progressions occurring on the planet, new difficulties and issues are coming illuminate regarding organizations and associations who are managing in worldwide world. At present time, there is a necessity of gifted and learned pioneers who can manage and rouse the workers to get new accomplishments the association. The focal point of McDonalds is to recruit such pioneers in their association to reach higher than ever. There isn't just the need of pioneers yet in addition to create pioneers in their own association who can deal with the staff and clients. The strategic vision of McDonalds is to convey the estimation of the organization to each client who visits the McDonalds café. So as to accomplish this, the organization is making a decent attempt and making new systems and compelling authority styles to have upper hand in the business. It is an organization who has confidence in offering great vocation plans and chances to its representatives. For this, they attempt to hold them by giving palatable compensation and different offices (Datta, Guthrie, Wright, 2005). The thought process of this report is to convey the speculations and approaches of the administration that can enable the organization to like McDonalds to pick up their objectives and goals. There are different sorts of acknowledgment plots that are utilized by this organization and to make future pioneers. The point is to create and actualize these hypotheses on McDonalds pioneers. The reality the food and refreshment industry is confronting numerous difficulties because of rivalry in the female horse like pizza cabin, dominos, KFC, and so on. (Collins, Smith, 2006). Acknowledgment conspire It is one of the pertinent plans for each association. Acknowledgment plans helps in maintenance of the workers as it manages how to hold the most productive and successful representatives in the organization. It is an incredible alleviation to the organizations whose turnover is exceptionally high. It deducts the level of turnover. McDonalds believes that the methodologies are not that viable to hold the workers for a more extended timeframe so they need to change their acknowledgment conspires as they are confronting disappointments in dealing with their human resource and representatives. There is increasingly opportunity to lose the capable representatives from the organization when the acknowledgment plans are not applied cautiously. The advantages of this plan are decrease in the turnover of the workers, connection of unrivaled and subordinates, disregard of the minor issues, enrollment cost deduct, successful colleagues, clients administration improved, employing of gifted peo ple in the association, and so on. (Schuler, Jackson, 2005) Supports to McDonalds culture and pull in future pioneers The way of life of McDonald believes that future development can happen through demonstrating way of development and chances to the colleagues. It can assist them with motivating and step up to the plate in the association. McDonalds is presenting new strategies for expansion and furthermore give regard to all the way of life. Yet, in prior occasions, the approaches were not excessively alluring and the representatives stayed unsatisfied that brought about higher pace of turnovers. The pioneers can be made through regard, learning, information, investment, and sharing procedure. All the above composed exercises help the McDonalds in making future pioneers and give those approaches to exhibit their abilities (Becker, Huselid, 2006). It is seen that McDonalds is an association which is very committed in recognizable proof of the representatives who are fit to be a pioneer and they train them in like manner. These workers are prepared with the goal that they can become future pioneers. McDonalds attempts to bring the trust, great relations, and conviction between the representatives and pioneers. McDonalds offers preparing and advancement programs, instructing, training, workshops, classes, and delineate them about the well known pioneers. Along these lines they widen the considering eth representatives. The trainings incorporate inside and outside trainings whereby the information identified with intercultural, administration esteems, and so forth are conveyed. There are likewise internet tutoring projects to give inclining to the workers. A reality about the McDonalds eatery that is uncovered during this examination is that it has 25 % ladies and minority representatives working. This shows the expansion and its significance to McDonalds (Dowling, 2008). McDonalds is very fruitful in execution and arranging of the systems and plans to build up the pioneers. The point is additionally to advance inspiration and representative commitment. So as to build up the future chiefs, the organization attempts to help the presentation of representatives. There are many prize plan and projects gave by McDonalds to accomplish the inspiration of the workers (Bartunek, Rynes, Ireland, 2006). It is probably the most intelligent association that comprehend the estimation of acknowledgment plot as it helps in accomplishing the trust and commitment of the representatives. Auspicious, they give prizes and acknowledgments to the representatives to have exceptional execution and fulfilled workforce. Acknowledgment conspire is very useful for McDonalds however commonly it pressurize the directors to assess and investigate the presentation of the workers consistently. This is very time taking and costly wellspring of acknowledgment of worker execution (Lengnick-Hall, Lengnick-Hall, Andrade, Drake, 2009). McDonalds eatery is doing admirably as the able and center favorable position is sufficient when contrasted with other natural ways of life. From the separated at and investigate, it is discovered that the organization is wanting to grow the business activities in the new markets with the goal that the deals can increment. The pioneers of McDonalds café are capable and gifted enough to deal with the workers. They are likewise equipped for fulfilling the requirements of clients (Jiang, Lepak, Hu, Baer, 2012). In McDonalds, the acknowledgment conspire had been occurred in the year 2013 and there are numerous progressions that have occurred. McDonalds inspiration and acknowledgment conspire Eatery of the year Eatery of the quarter Grants identified with the administration gave Wagers worker grant that is month to month, quarterly and furthermore yearly Different extra plans Acknowledgment of the business chiefs Beam Kroc grant Presidents grant With the assistance of these acknowledgment plans, McDonalds has become effective is maintenance of the workers for a more extended timeframe. These acknowledgment conspires additionally give pressure and issues to the supervisors like time utilization of the administrators in keeping up record of the representatives execution, issue cell, and so on however toward the finish of procedure, McDonalds will appreciate the advantages through acknowledgment plans (Ghoshal, 2005). The speculations applied by McDonalds eatery Maslow hypothesis of requirements The hypothesis of necessities recommended by Maslow talk about the necessities and prerequisite of a representative or a person. The satisfaction of such needs prompts fulfillment of the workers that are ordered into five phases. This hypothesis expresses that these five phases are the central point of fulfillment and inspiration of an individual. The beginning of this need hypothesis is from the essential needs (Allen, Bryant, Vardaman, 2010). So the five phases are Physiological requirements The essential needs without which an individual can't make due on this planet are named as physiological needs. These necessities of the workers are satisfied by McDonald through giving them lunch, water offices, suppers, and so forth. (Litzky, Eddleston, Kidder, 2006) Wellbeing needs: It is the second phase of Maslows needs of pecking order in which the need is to satisfy the wellbeing needs like security of the workers, professional stability, clinical and life coverage, debilitated leaves, insurance, safe condition, and so on. (Mayer, Gavin, 2005) Social needs Social needs go under third stage in which the satisfaction of social needs is required social needs are identified with the bond, neighborly condition, helping workers, recognizable relations, and so forth that leads in representatives great execution and efficiency. Confidence This stage leads is the most elevated fulfillment of the workers as it gives greatest fulfillment to them. At this phase of chain of importance needs, the directors are pioneers intention is representative commitment. This can be accomplished through having confidence in the aptitudes and information on them and esteeming their thoughts, aptitudes, and capacities. The McDonald accepts that the brand picture of this organization is so high in view of its representatives. The administrators and pioneers additionally value crafted by the representatives can give them money related and non monetary prizes (Gardner, Cogliser, Davis, Dickens, 2011). Self realization It is the last phase of Maslows pecking order needs that is accomplished by the representatives themselves. In this stage, the workers accomplished what they need to accomplish. They are now fulfilled and reached to the phase of self realization (Duran, MacDonald, 2006). Thus, with the viable utilization of this hypothesis, the pioneers of McDonalds can propel the workers to perform better. It is additionally a confirmed truth that an individual can never be fulfilled so it is a mind boggling circumstance for the directors and pioneers to satisfy the requirements and needs of the representatives and make them fulfilled working with McDonald. Possibility hypothesis Possibility hypothesis is one of the most important speculations among all as it will help the McDonalds in their acknowledgment plot. Through the structure of this hypothesis, McDonalds can satisfy the requirements and needs of the workers of McDonalds. it is exceptionally pertinent for an eatery network like McDonalds to have a methodical administration of the dynamic conduct, inspiration, collaboration development, pen the board framework, and so on at all the phases of the workers. As indicated by this hypothesis, McDonalds must embrace a particular structure for the motivating forces and other budgetary advantages of the representatives. The rationale of this hypothesis is to consolidate the structure of the representatives with the necessities of the workers. As per different investigates, it I

A Life of Purpose and Meaning (Essay) - 275 Words

A Life of Purpose and Meaning (Essay Sample) Content: A Life of Purpose and MeaningStudent NameCourse NameInstitution NameDateHow will you use what you learned in this class to live a life of purpose and meaning?To live a life of purpose and meaning, I need to create a desire of betterment within myself. A feel of contentment kills the desire to work for betterment, a funny saying indeed, but it wraps around a secret truth of life. If I feel that I have enough skills and determination, then this is a time I am passing through a speed breaker in life. I have learned in this class that how the people accept their current positions and adjust themselves accordingly. They are purposed to make their lives meaningful. This s the reason, I have decided to use my mind like an umpire which can help me take the right decisions. Unfortunately I have been brought up in a society where I have inclined towards thinking what is taught to me and personal judgments is a term as illogical. It is not that I am developing the sense of using the mind; it is something I already know. How will you use this knowledge to impact your world?There is nothing like educated or learnt person. The education is discovering something we already have within. It is all about what we perceive, what we think, what we want to see. Our life moves around the law of attraction, it is all about what we like and what we dont like. I can use my knowledge ...

Compare Two Types of Music Eras Free Essay Example, 1500 words

For the most part, it was not until centuries later that people began to use musical notation to write everything down. However, there was some minimal notation being done, the process was so difficult and time-consuming that it only happened on a small scale, and it was only in churches that this kind of notation could actually happen on any kind of basis. This also led to most of the music of the period being church-based songs as well. It is also during this time period that we began to see the birth of polyphony, that will be the main focus of composers for many centuries to come. In was in its early beginning stages here, and was often found to happen during improvisational music. This is also when we began to see a split of the monophonic and polyphonic styles of music. We begin to see the long flowing melodies of the monophonic style, contrasted with the long and asymmetrical melodies of the polyphonic mode. The dissonance that developed in the polyphonic music of the time is another personal favorite of mine, as the sharp and hugely surprising changes in tone and musicality really show off what music is capable of. This development continued through the ages until we arrived at the modern music age at the turn of the century. We will write a custom essay sample on Compare Two Types of Music Eras or any topic specifically for you Only $17.96 $11.86/pageorder now This age is perhaps my least favorite of all the musical ages and is defiantly not anywhere near the creativity and musical growth that was going on in churches during the Middle Ages. It is during this modern century that many different things have begun to happen to music. First of all, we have seen a total disrespect and poor attitude towards the musical past. Many musicians care nothing of the music that has come before them and is simply trying their best to have nothing to do with the older ages of music. To me, this is cutting you from great music, such as that of the Middle Ages, and should never be done. To completely cut yourself off from the past is to do the same for the present, and I feel that artists that do this are losing an integral part of what music is all about.

Women Entrepreneurs And Social Incubators Essay - 1851 Words

In this chapter literature on women entrepreneurs and social incubators is discussed. It also explains the conceptual framework and conceptual map of the study.. 2.1 Concept of Women Entrepreneur Women or a group of women who initiate, organize and operates a business enterprise is defined as Women Entrepreneurs’. The Government of India has defined women entrepreneurs as an enterprise owned and controlled by women having a minimum financial interest of 51 per cent of the capital and giving at least 51 per cent of the employment generated in the enterprise to women. â€Å"Women Entrepreneur† is a person who accepts challenging role to meet her personal needs and become economically independent† (Meenu Goyal and Jai Prakash, 2011, pp. ). In India, these entrepreneurs are part of the larger sustainable development strategy employed by the policymakers. Evidence shows that Women entrepreneurship has already contributed to the economic growth across the world and women led enterprises are increasing in every country.. These enterprises also created a large number of job opportunities in their respective economies. Apart from this, these enterprises also crea ted new business solutions for the pressing social problems.Further in whole enterprises scenario, number of enterprises owned by women is very less compared to men. Government of India has implemented various schemes for development of such enterprises but impact is yet to be seen. Over the past few decades role ofShow MoreRelatedWomen Entrepreneurs And Social Incubators1879 Words   |  8 PagesCHAPTER 2 LITERATURE REVIEW In this chapter literature on women entrepreneurs and social incubators is discussed. It also explains the conceptual framework and conceptual map of the study.. 2.1 Concept of Women Entrepreneur Women or a group of women who initiate, organize and operates a business enterprise is defined as Women Entrepreneurs’. The Government of India has defined women entrepreneurs as an enterprise owned and controlled by women having a minimum financial interest of 51 per cent of theRead MoreScope of Entrepreneurship Development2767 Words   |  12 Pages35 years – more than the entire population of the United States! Each person, in this bold new generation, will be in the prime of his or her life, striving for a better tomorrow – creating, in the process, new growth opportunities, for budding entrepreneurs! On the most conservative basis, our domestic consumption, in virtually any sector, has the potential to at least double, or treble, from current levels – perhaps, just to catch up with a country like China! 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A) idea B) scheme C) design D) proposal E) opportunity Answer: E Diff: 1 Page Ref: 43 Topic: Identifying and Recognizing Opportunities AACSB: Reflective Thinking Objective: Describe the role of entrepreneurs and small business 3) According to the textbook, opportunitiesRead MoreI Love Reading Essay69689 Words   |  279 PagesWhat Motivates Entrepreneurship Socio-cultural Factors Access to Early Stage Finance Education, Innovation and Entrepreneurship Business Environment for Entrepreneurship Conclusion: Encouraging Entrepreneurship List of Stakeholders and Details of Entrepreneurs Surveyed Entrepreneurship Proï ¬ les Methodology List of Resources Glossary vii viii 1 9 21 29 49 71 89 97 105 163 165 169 Annexure II : Annexure III : Annexure IV : Annexure V : Table of Contents iii List of Figures Figure 1.1 : Figure

Nurturing and Nourishing Hydrogel Dressings

Question: Discuss about the Nurturing and Nourishing for Hydrogel Dressings. Answer: Introduction: The patient, Mr. Brown is a 76 years old male with the history of rheumatoid arthritis, COPD, type 2 diabetes and hypertension. Recently he is representing a chronic wound, i.e. venous ulcer on his left lower leg. This wound is significantly painful and oozing. Thus, the wound have significant impact upon patients mobility, due to pain, he would be unable to walk or move adequately (Brown, 2012). Overweight and rheumatoid arthritis will contribute to It would also significantly affect his physical health, as Stapphylococcus sp. Infection has been found from the wound, which may spread significantly. The third impact upon the patient would be upon his socialization and mental trauma. Due to decreased mobility, he would be unable to go out, making him isolated, leading to mental stress. From the case history of Mr. Brown, it has been revealed that his wife is dependent on him for care and relies on him to manage the family home. It has also been revealed that his daughter lives 500 km away from their house. Therefore, her wifes life would significantly be troubled as a result of Mr. Browns health issue. It would restrict his mobility and he would be unable to help his wife in managing household. His mental distress and isolation would also psychologically and emotionally affect his wife and daughter. In this context, his daughter would have to take care of her parents and manage their household, which would also negatively affect her personal and professional life (Lay-Flurrie, 2017). There are several factors that have contributed to his poor wound healing procedure upon venous ulceration. These factors are: For each contributing factors identified, Mr. Brown would be educated to control his life style factors, for improved wound healing process. Type 2 diabetes- Due to high blood sugar in type 2 diabetes, wound healing is delayed, which he needs to control through physical exercise and health diet. High BMI, i.e. 41.5- which is indicating class III obesity- Obesity is significantly contributing in his delayed wound healing. He should continue with regular physical exercise and low fat diet to reduce his weight (Toy Macera, 2011). Sugary and high fat diet- Sugary and high fat diet and worsening his T2DM and obesity related issues, which are in turn contributing to his poor wound healing, thus he would be encouraged to eliminate these from his regular diet. Alcohol consumption and Smoking history- Alcohol consumption and smoking are the triggers of inflammation and making him susceptible to infection at the wound site, delaying the healing process. Thus, he should reduce his alcohol consumption. Hypertension- Hypertension is related to T2DM and obesity, which needs to be controlled with physical exercise, relaxation techniques and proper medication. The first resource that would be used for providing education to the client is wound healing guidelines of the hospital, which would be provided with the help of other members in the multidisciplinary team. On the other hand, the second resource that would be used for providing the above mentioned education to the patient is educational resources from Diabetes Service: resource for patient (Gouin Kiecolt-Glaser, 2011). The first one will be accessed from hospital and the second one will be accessed from www.healthinfonet.ecu.edu.au/. The first resource that would help to increase a nurses knowledge regarding wound healing is the PowerPoint slides provided by the organization during training, which would be accessed from hospital resource data base. The second resource would be resources and tools provided in wound Australia, which would be accessed from www.woundsaustralia.com.au. As wound healing process can be significantly affected by infection and wounds are sensitive to pathogens, several risk control measures are followed; these include: Hand hygiene- It is the most important measure, as infection can spread through unhygienic hands of care staffs or the patient Selecting the correct dressing- Healing requires moisture in the wound bed, but it should be determined, what kind and how much, which plays significant role in healing progress (Pope et al., 2012). Thus, based on the wound type, specific and appropriate dressing should be selected Antibiotic cream- Using an antibiotic cream would help to reduce the chance of wound infection The patient should also be educated to reduce wound infection chance. The education should include: Hand hygiene- It is the most important point in reducing the rate of wound infection, thus prior dressing, hands should be cleaned properly Proper dosage of dressing product- As the dressing products are responsible for the progress of wound healing, it is important to maintain the proper dosage of these products, to reduce adverse effects Wound cleansing- It is the step which determines the amount of moisture left in the dressing material and wound healing needs moisture in wound bed, thus cleansing process should be done properly (Young McNaught, 2011). For Mr. Browns case, silver impregnated wound dressing would be used. For this, wound dressing products are discussed below: Wound cleansing products- Sterile normal saline (0.9 %) are preferred, as it would not irritate patients skin Primary dressing products- silver hydrofiber Aquacel Ag, for maintaining tissue hydration Secondary dressing products- silver hydrogel Silvasorbor antibiotic cream like cicatrin, as it is active against gram positive microorganisms While making the discharge plan, the patient and family would be advised for his healthy diet and physical education. In addition, proper dressing schedule would be discussed along with the precautions. He would be provided with referrals of rehabilitation centre, where his wound healing would be facilitated. In addition, Mr. Brown would be provided and discussed about his follow up checkups. All the documentations including consents and referrals would be completed and a thorough assessment would be done prior his discharge (Jefferies, Johnson Ravens, 2011). Reference List Brown, P. (2012).Quick reference to wound care. Jones Bartlett Publishers. Gouin, J. P., Kiecolt-Glaser, J. K. (2011). The impact of psychological stress on wound healing: methods and mechanisms.Immunology and allergy clinics of North America,31(1), 81-93. Jefferies, D., Johnson, M., Ravens, J. (2011). Nurturing and nourishing: the nurses role in nutritional care.Journal of clinical nursing,20(3?4), 317-330. Krasner, D., Rodeheaver, G., Woo, K., Sibbald, G. (2012).Chronic Wound Care 5. BookBaby. Lay-Flurrie, K. (2017). The properties of hydrogel dressings and their impact on wound healing.nursing,7, 00. Pope, E., Lara-Corrales, I., Mellerio, J., Martinez, A., Schultz, G., Burrell, R., ... Sibbald, G. (2012). A consensus approach to wound care in epidermolysis bullosa.Journal of the American Academy of Dermatology,67(5), 904-917. Toy, L. W., Macera, L. (2011). Evidence?based review of silver dressing use on chronic wounds.Journal of the American Academy of Nurse Practitioners,23(4), 183-192. Young, A., McNaught, C. E. (2011). The physiology of wound healing.Surgery (Oxford),29(10), 475-479.

Lord Of The Rings Essays - The Lord Of The Rings, Action Heroes

Lord Of The Rings J. R. R. Tolkien - The Lord Of The Rings. (3/4) Part 1: The Fellowship of the Ring Part 2: The Two Towers Part 3: The Return of the King THE RETURN OF THE KING Book V Chapter 1 Minas Tirith Chapter 2 The Passing of the Grey Company Chapter 3 The Muster of Rohan Chapter 4 The Siege of Gondor Chapter 5 The Ride of the Rohirrim Chapter 6 The Battle of the Pelennor Fields Chapter 7 The Pyre of Denethor Chapter 8 The Houses of Healing Chapter 9 The Last Debate Chapter 10 The Black Gate Opens Book VI Chapter 1 The Tower of Cirith Ungol Chapter 2 The Land of Shadow Chapter 3 Mount Doom Chapter 4 The Field of Cormallen Chapter 5 The Steward and the King Chapter 6 Many Partings Chapter 7 Homeward Bound Chapter 8 The Scouring of the Shire Chapter 9 The Grey Havens ----------------------------------- THE RETURN OF THE KING Pippin looked out from the shelter of Gandalf's cloak. He wondered if he was awake or still sleeping, still in the swift-moving dream in which he had been wrapped so long since the great ride began. The dark world was rushing by and the wind sang loudly in his ears. He could see nothing but the wheeling stars, and away to his right vast shadows against the sky where the mountains of the South marched past. Sleepily he tried to reckon the times and stages of their journey, but his memory was drowsy and uncertain. There had been the first ride at terrible speed without a halt, and then in the dawn he had seen a pale gleam of gold, and they had come to the silent town and the great empty house on the hill. And hardly had they reached its shelter when the winged shadow had passed over once again, and men wilted with fear. But Gandalf had spoken soft words to him, and he had slept in a corner, tired but uneasy, dimly aware of comings and goings and of men talking and Gandalf giving orders. And then again riding, riding in the night. This was the second, no, the third night since he had looked in the Stone. And with that hideous memory he woke fully, and shivered, and the noise of the wind became filled with menacing voices. A light kindled in the sky, a blaze of yellow fire behind dark barriers Pippin cowered back, afraid for a moment, wondering into what dreadful country Gandalf was bearing him. He rubbed his eyes, and then he saw that it was the moon rising above the eastern shadows, now almost at the full. So the night was not yet old and for hours the dark journey would go on. He stirred and spoke. 'Where are we, Gandalf?' he asked. 'In the realm of Gondor,' the wizard answered. 'The land of An?rien is still passing by.' There was a silence again for a while. Then, 'What is that?' cried Pippin suddenly, clutching at Gandalf's cloak. 'Look! Fire, red fire! Are there dragons in this land? Look, there is another!' For answer Gandalf cried aloud to his horse. 'On, Shadowfax! We must hasten. Time is short. See! The beacons of Gondor are alight, calling for aid. War is kindled. See, there is the fire on Amon D?n, and flame on Eilenach; and there they go speeding west: Nardol, Erelas, Min-Rimmon, Calenhad, and the Halifirien on the borders of Rohan.' But Shadowfax paused in his stride, slowing to a walk, and then he lifted up his head and neighed. And out of the darkness the answering neigh of other horses came; and presently the thudding of hoofs was heard, and three riders swept up and passed like flying ghosts in the moon and vanished into the West. Then Shadowfax gathered himself together and sprang away, and the night flowed over him like a roaring wind. Pippin became drowsy again and paid little attention to Gandalf telling him of the customs of Gondor, and how the Lord of the City had beacons built on the tops of outlying hills along both borders of the great range, and maintained posts at these points where fresh horses were always in readiness to bear his errand-riders to Rohan in the North, or to Belfalas in the South. 'It is long since the beacons of the North were lit,' he said; 'and